Naming COSIMO.
A whiteboard of crossed-out names and one question from Ciaran Hynes.
The Creator's Journey · Chapter X, The Power of Alignment
Ciaran Hynes and I met in Boston in 2013. We had the same lawyer, and he held an event for entrepreneurs. We hit it off as friends and started working together.
The name took an afternoon of crossed-out names. Some sounded like technology companies. Some sounded like banks. “What do we actually want people to feel when they hear it?” Ciaran asked.
That we will be here in twenty years. That we are serious about money and serious about what money is for. One of us said Medici. The other said Cosimo. We founded COSIMO on July 4, 2014.
We had found the name by finding the promise first.